First of all, we must say we were honored to be comissioned with CDF’s rebranding.
That said, upon reflecting on the meaning of CDF as a brand, we articulated our work around this idea: when it comes to soccer, CDF has the last word. Moreover, CDF is the last word.
And last word precedes a full stop after it. Thats how CDF became CDF.
Regardless, the dot’s function goes beyond stating CDF’s authorithy on the soccer field —no pun intended.
The dot contains all the brand extensions, and it unfolds into ID’s that express the speed and passion of soccer.
All in all, our work consisted in redesigning CDF’s corporate image, making 4 ID’s and designing promo and info toolkits.

Credits


  • Client: CDF
  • Executive Producer: Ignacio Eyzaguirre
  • Producer: Willy Veiga

SMOG


  • Direction: Moisés Arancibia, Pablo González
  • Executive Producer: Fabián Castro
  • Graphic Design: Moisés Arancibia, Pablo González
  • 2D Animation. Moisés Arancibia, Sebastián Platz, Pablo González
  • 3D Modelling: David Fenner, Ignacio Rajido
  • 3D Animation: Pablo Sepúlveda, David Fenner
  • Compositing: Moisés Arancibia, Sebastián Platz

Process