“Today Gardel sings” is an expression used in Chile which refers to payday.

That phrase was used by Aldea Santiago to build a financial education campaign around —if Gardel sang, take care of it— and we were asked to design a 3D Gardel, who starred 4 videos where he performed a different tango in each: Farewell, salary of mine, Entrepreneur, Funding, and Tango of the Savings.

Credits


    • Cliente: Santander
    • Agency: Aldea
    • Creative Director: Martín Vinacur, Rodrigo Vivanco, Rodrigo Alcayaga

Smog


    • Director: Pablo González
    • Producción ejecutiva: Ricardo González, Carolina Vélis
    • Diseño de personaje: Pablo González
    • 3D Director: Sebastián Pagueguy
    • Render/Composición: Sebastián Pagueguy
    • Modelado: José Tomás Morandé, Sebastián Pagueguy, Marco Lizama, Víctor Cardemil
    • Rig: Lucas Márquez
    • Animación: Lucas Márquez, Víctor Cardemil, Luciano Muñoz, Fernanda Frick, Spiro Bunster
  • Música: Clío

Process