{"id":400,"date":"2013-04-01T14:14:38","date_gmt":"2013-04-01T17:14:38","guid":{"rendered":"http:\/\/www.smog.tv\/back\/?p=400"},"modified":"2013-04-04T16:55:39","modified_gmt":"2013-04-04T19:55:39","slug":"cdf","status":"publish","type":"post","link":"https:\/\/www.smog.tv\/en\/cdf\/","title":{"rendered":"CDF"},"content":{"rendered":"<p>First of all, we must say we were honored to be comissioned with CDF&#8217;s rebranding.<br \/>\nThat said, upon reflecting on the meaning of CDF as a brand, we articulated our work around this idea: when it comes to soccer, CDF has the last word. Moreover, CDF is the last word.<br \/>\nAnd last word precedes a full stop after it. Thats how CDF became CDF.<br \/>\nRegardless, the dot&#8217;s function goes beyond stating CDF&#8217;s authorithy on the soccer field \u2014no pun intended.<br \/>\nThe dot contains all the brand extensions, and it unfolds into ID&#8217;s that express the speed and passion of soccer.<br \/>\nAll in all, our work consisted in redesigning CDF&#8217;s corporate image, making 4 ID&#8217;s and designing promo and info toolkits.<\/p>","protected":false},"excerpt":{"rendered":"<p>First of all, we must say we were honored to be comissioned with CDF&#8217;s rebranding. That said, upon reflecting on the meaning of CDF as a brand, we articulated our work around this idea: when it comes to soccer, CDF has the last word. Moreover, CDF is the last word. And last word precedes a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","hentry","category-ids-titles","category-work"],"_links":{"self":[{"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":2,"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"predecessor-version":[{"id":930,"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/posts\/400\/revisions\/930"}],"wp:attachment":[{"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smog.tv\/en\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}